Today sees the launch of our latest interactive installation for coffee brand Carte Noire Instinct at Westfield, Stratford.
Collaborating with digital agency Work Club, we have transformed a shop window into a unique sensory experience combining sound and real time, generative visual effects across a vast LCD video wall. Using a live HD video feed, motion tracking technology and Microsoft Kinect, the public will see their surroundings transformed through visual effects ranging from immersive colour trails, weather alterations to crystallising patterns, triggered by motion and proximity.
The closer the user is to the window and the Carte Noire tin, the more intense the experience, emulating the intensity inside every tin of Carte Noire Instinct. The installation will run until the18th April so get down to Westfield this week to capture your own moment of intensity! See it in action here