Oct. 12, 2012

Working with McCann Erickson New York and Bekton Media Group we've created an ultra-simple, modern website for New York based premium jeans brand Paper Denim & Cloth. 

We took their ethos of easy and elegant dressing and applied it to the site, but at the same time supporting their innovative approach to marketing, seen recently in the unveiling of their Spring 2013 collection live on the internet with a Lookbook

consisting only of Instagram photos taken with an iPhone. To browse that collection and and to visit the web store go to www.paperdenimandcloth.com.