July 17, 2012

Our new super dynamic Olympics tracker just made it in time and now proudly sits across the Telegraph's online destinations, mobile and tablet apps for the entire Olympics summer period...

With AllofUs leading the UX strategy and interaction design, the tracker displays a plethora of Olympics news, results, medals and tables as well as a running commentary from The Telegraph editorial teams... all of which is constantly updated throughout the day. It's available online, on iPad and smartphones during the Olympics period, and also contains a full Olympics schedule that can be searched and browsed by sport or day.

We picked-up the project in October 2011, with a brief to update the already comprehensive but static and print based Olympics section of The Telegraph website, whilst appealing to the younger and more diverse Telegraph Sport readers. To attract new readership, the coverage and comment needed to be second to none, and all displayed in an exciting interactive way that would bring the energy and drama of the games to life.