July 20, 2011

After a year in the making, Yota Play finally gets a proud unveiling. Alongside the development of the Yota Play branding, we led the UX design across a plethora of different platform interfaces for this innovative video-on-demand service, that puts social discovery of content at its core. The launch starts with the introduction of the PC/web version, with new iterations to follow including Connected TVs, smart-phones and tablets - which all serve to make Yota Play a truly intergrated cross-platform experience.

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