Digital transformation for the world’s most established meditation and wellness business

TM

Creating a modern digital premium service

Through extensive qualitative research we were able to understand critical needs and painpoints for students, teachers and businesses. We transformed the organisation from a traditional analogue service to a scalable digital platform. This allowed them to scale to different regions and countries rapidly with a low cost to serve.

Capabilities

Audience Segmentation Study

Ethnographic study to define customer segments. Interviews & workshops across the US and UK to test and gain insight from a range of potential value propositions

Audience Segmentation Study

Ethnographic study to define customer segments. Interviews & workshops across the US and UK to test and gain insight from a range of potential value propositions

E2E Proposition Design

Working closely with key stakeholders from the CEO to Teachers & students, mapping the present and future state of the service model

Full MVP Development

Lean methods applied to deliver end-to-end MVPs for a new digital platform, including a comprehensive new Design Language and Content Strategy spanning product and all communications.

Team Enablement

Design method and agile coaching to enable the TM teams to build on the success of the pilot stage

Outcomes

1.

Stakeholder alignment

Through the overwhelming positive results that were gathered from customers and teachers when trialing the 1st MVP. The TM Board has embraced our complete roadmap and has begun to roll out the full Digital Transformation of the business.

1.

Stakeholder alignment

Through the overwhelming positive results that were gathered from customers and teachers when trialing the 1st MVP. The TM Board has embraced our complete roadmap and has begun to roll out the full Digital Transformation of the business.

2.

New revenue opportunities

The digitization of the TM service has now been able to begin trials in delivering a full B2B offering, entering new markets that were previously unachievable.

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