Get Fit With Davina

Responsive fitness platform

Aug. 20, 2015

An advanced health-and-fitness platform designed for one of the UK’s most loved celebrities and leader in the UK fitness DVD market.

Get Fit with Davina is a new fitness start-up backed by italian magazine publisher DeAgostini, Davina McCall and one of the UK’s leading TV Directors (Brian Klein of BBC’s Top Gear fame). It features a personalised exercise programme designed by leading fitness trainer Ed Lumsden alongside a bespoke nutritional programme by Max Tomlinson.

Our brief was to translate Davina's appeal and DVD success into to a new digital platform ecosystem and subscription business. We designed a highly responsive, mobile-friendly and data-driven product, offering users a tailored schedule of diet and fitness workouts, triggered by the calculation of a biometric age.

Video workouts are a major thrust of the service, utilising a highly advanced splicing system i.e. thousands of short clips are filmed that are then edited together on the fly, based on user-input, ensuring the programme feels personal.

A dynamic progress score was designed to keep users engaged on a monthly basis to support the subscription based business model. User insights are garnered from analytics and a communications strategy to help encourage users to stay with the programme centres around an Integrated ECRM and ESP.

Related Links

The GetFit Website
Get fit with Davina homepage
Get fit with Davina homepage
Workout Playlist and Planner
Workout Playlist and Planner
Seven Day Meal Planner
Seven Day Meal Planner