Nike CTR 360

Sept. 2, 2009

By combining the latest gestural technology with the new Nike CTR 360 football boot,  we created an engaging in-store interactive at Niketown London and Nike Store Paris.

AllofUs enabled the customer to literally ‘Take Control’ of the experience by twisting and rotating the boot in their hands. Customers manipulate the boot, which then activates a dramatic sequence on a large screen, revealing a series of boots in the triangular formation.

As the customer examines the boot by rotating and twisting its position, the digital formation responds by mimicking the same orientation as the physical boot, therefore highlighting its unique features that help improve players’ ball control. AllofUs worked with Nike Football’s Global Brand Design Team.

Interactives installed at NikeTown London
Movements activate a sequence on the large screen