With the launch of Sky Q we can finally reveal all the concept design work that we did for Sky back in 2011.
Working in close collaboration with Sky's internal creative services we helped to envision the future of television with extensive research, strategy, interface design and prototyping.
Having worked on Sky Player for over 8 years we were very familiar with the unique content and service proposition that BSkyB had over their competitiors. Our research looked at how consumer behaviour was embracing multi screen viewing, timeshifting, and second screen interaction and how these shifting consumption habits were very much unsupported by any existing television provider.
The use of apps was still very much an afterthought rather than part of an inegrated content experience and rights issues with content was forcing users into complex workarounds.
It included a comprehensive review of existing customer complaints and an indepth look at the experience of using the best TV services offered to customers across the world via satellite, cable or OTT.
By imagining what the world would look like in 5 years, without technology or rights issues leading requirements, we were able to produce a highly user centric vision of the next generation TV experience.
With the premise of shared meta data linking Live and On Demand programming we were able to provide a far more intelligent and personalised service where consumers would never again be daunted by the volume of content, unable to find anything good to watch, or resentful of missing something good - all of which were common complaints from customers.
In addition we imagined that by dynamically tagging TV programmes through the subtitles we would be able to create deep links into extended functionality and content as delivered through partners apps - and in so doing offer additional opportunities for ARPU (additional revenue per user) which is the lifeblood of driving increased profits without increasing actual subscriber numbers.
The concept design phase was concluded with a comprehensive interface prototype through which users could navigate, discover and consume great entertainment.
The internal Sky creative services team have been on a long, hard journey since then in making the vision come to fruition with Sky Q but the results have been worth the wait and we congratulate them on completing what has been one of the most innovative design projects in the history of BSkyB.