Umee TV

Branding & Interface Design

Jan. 2, 2008

A new startup from some of the best brains at Microsoft, Nodz TV was a working technology product that needed a public persona and a user friendly interface design.

Like many great technology startups Nodz was a great idea needing a human face and AllofUs worked closely with them in the repositioning of the product with a new simple and timeless brand identity which was then applied to a set of traditional collateral and complete design guidelines.

We were also engaged in evaluating the user interface and design of both the product itself and the marketing focused website. AllofUs helped simplify all the interface wireframes and user flows before turning our attention to the underlying grid and design language; colours, iconography and typography.