We gave the world’s foremost fashion trend forecaster a virtual makeover.
AllofUs revamped the design of the subscriber and marketing website for WGSN and refreshed the forecaster’s promotional and brand materials. The subscriber site needed to feel classic enough to stand the test of time, whilst also giving WGSN the flexibility to make it look up-to-date as trends and fashions changed.
Working closely with both WGSN and ThoughtWorks, we created a flexible component-based system that the editors at WGSN could use to build pages, depending on the content they needed to display. The design varied from gridded to moodboard-style pages, infused with the energy and creativity of the fashion and design industries.
We extended the visuals to the marketing site and to a range of additional brand materials, including a brochure template, presentation template and user guides to tell subscribers about features of the new site. We also created an animated marketing video to help explain WGSN's role in the fashion world to create excitement around the revamp.