Yota Play is an on-demand TV and movie service from Russia’s premier mobile 4G internet provider and technology company Yota. Yota needed to a sophisticated and dynamic visual identity to position Play as a high-quality proposition within a highly competitive sector, whilst also providing a useful, functional mechanism for users to liberate its multi-platform ambition. Our work didn't stop here however, alongside this we also designed an entire ecosystem of user-interfaces to provide Yota Play users with a truly cross-platform experience, seamlessly integrating web with iPhone, iPad, Android [mobile and tablet] and Connected TVs.