Yota Play iPad App

Sept. 23, 2011

Launching on the iPad alongside TV and PC interfaces, the Yota Play app seamlessly extends the experience while making the most of the device’s intuitive navigation and rich entertainment possibilities...

As with every platform, it was key to create a harmonious design that balanced design continuity across the Yota Play portfolio with making best use of the native behaviour of the device – in this case making the best use of iPad specific interactions such as swiping and the creation of a more tactile UI.

We steadfastly refused to simply port the PC interface to the iPad and instead completely restructured the service from the ground-up. This involved a rigorous review of the core platform feature set - underpinned by UX insights into tablet usage - alongside how we could best utilise the visual language of the service and the brand.