Digital transformation for the world’s most established meditation and wellness business
TM
Creating a modern digital premium service
Through extensive qualitative research we were able to understand critical needs and painpoints for students, teachers and businesses. We worked closely with the organisation to develop its in-house capabilities, and our partnership led to the transformation of its traditional analogue service with a scaleable digital ‘home learning’ platform that is opening many new opportunities for rapid growth with low cost to serve.
Capabilities
Audience Segmentation Study
Ethnographic study to define customer segments. Interviews & workshops across the US and UK to test and gain insight from a range of potential value propositions
Audience Segmentation Study
Ethnographic study to define customer segments. Interviews & workshops across the US and UK to test and gain insight from a range of potential value propositions
E2E Proposition Design
Working closely with key stakeholders from the CEO to Teachers & students, mapping the present and future state of the service model
Full MVP Development
Lean methods applied to deliver end-to-end MVPs for a new digital platform, including a comprehensive new Design Language and Content Strategy spanning product and all communications.
Team Enablement
Design method and agile coaching to enable the TM teams to build on the success of the pilot stage
Outcomes
1.
Stakeholder alignment
As a result of the overwhelming positive results that were gathered from customers and teachers when trialing the 1st MVP, the TM foundation has fully embraced its digital future.
1.
Stakeholder alignment
As a result of the overwhelming positive results that were gathered from customers and teachers when trialing the 1st MVP, the TM foundation has fully embraced its digital future.
2.
New revenue opportunities
The digital at-home learning option of the TM service has gained a variety of new markets that were previously unachievable.